Finding out my role for the Multi Channel Branded UX project was UX content, I reviewed a few interesting sources mentioned the idea of it, here's one, how the content strategy done, by Kristina Halvorson, author of the book Content Strategy for the Web. a content strategy defines:
- key themes and messages
- recommended topics
- content purpose (i.e., how content will bridge the space between audience needs and business requirements)
- content gap analysis
- metadata frameworks and related content attributes
- search engine optimization (SEO), and
- implications of strategic recommendations on content creation, publication, and governance.”
Also the 7 qualities that UX content should provide,(The User Experience Honeycomb - Peter Morville, 2004)
So the UX content role is not only about maintaining the website, it also decides what, how, and when the content going to seen by the user, and makes the best sense for the user experience. UX content to UX is like the editor-in-chief (EIC) to newspaper. Every website (app or mobile site) fights for the chance to be seen by the right users, at the right time (right timing as well), after all, content is still king, but it has to be seen.
Peter - UX Content
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