FaceReader 6 by Track Sys is a piece of software that uses a webcam to capture emotions a person is expressing. A demonstration of the software has been arranged so that the group can evaluate its suitability for the project. It's thought that if it works, it can help with establishing the kinds of emotions that users feel when both interacting with the websites and viewing the adverts.
http://www.tracksys.co.uk/product-details.php?id=20
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