GSR related summary

• Modern GSR (Galvanic Skin Response) or SCR (Skin Conductance Response), measures

a.electrical conductance

b.sweat-gland activity

as an indication of psychological or physiological arousal.

• GSR has been proven that 

a.correlated with marketplace performance, can be used as a tool to predict sales performance, promise of higher predictive validity that data generated from consumer self-reports.

b.GSR readings are co-temporaneous with the presentation of the actual stimuli, they permit the precise identification of the more motivating and less motivating subelements.

• Since the GSR has been invented and used for over 130 years, it's trustworthy.

• GSR measurement equipment is highly sensitive and affordable.

• GSR readings may be analysis by computer for greater scale of test.