Aim of Project

After a lecture from Steve Webley, along some helpful feedback from both him and Raida confirming the direction we have to take, the aim of the project has been revised. The new aim is stated below.

The aim of this project is to suggest a best practice model for testing branded user experience by utilising existing methods. This model will be borne out of usability testing via different methods highlighted during research. After reviewing the data, an argument for a particular methodology will be put forth in the form of a report.