Scope of Work

After speaking to Raida on a Google Hangouts meeting, we have a much clearer idea of where we are going. We have amended the aim slightly (again!) and it is shown below. From this we have also drafted a scope of work document, and are awaiting feedback on it from Raida.

Aim:

The aim of this project is to suggest a best practice model for testing branded user experience by focusing on both emotional engagement as well as cognitive factors. Existing methods measuring emotional engagement are often applied to advertising, and this project seeks to incorporate these methods into the testing branded UX. This best practice model will be borne out of usability testing via different methods highlighted during research. After reviewing the data, an argument for a particular methodology will be put forth, tested and the outcome documented in the form of a report.