The website that everyone had the most problems with was the Samsung website, so it was decided that we should focus on a redesign of that website.
Peter produced a low res prototype in Balsamiq.
The major problem participants had whilst using the site was trying to find phones. After going to the phone page, the user is presented with a long page filled with smartphones and accessories. Phones made in more than one colour appear as a separate item. The page presented to the user has 233 items on it.
Filtering is possible only on a few metrics: Operating
system and whether or not the item in question is an accessory. As 59 of the 60
phones for sale are on the Android operating system, this filter is next to
useless.
As each phone is listed separately for each colour shown,
many phones appear multiple times with only the colour as the difference.
To better filter the products, check boxes were used to
filter out ‘family ranges’ of phones. This makes it easy to include or exclude
phones the customer knows they are not interested in. Checkboxes are not mutually
exclusive, so limitless combinations of what is desire can be shown.
Secondly, the ability to filter on Price, Display Size and Memory
was included, in the form of range sliders. Range sliders are particularly useful
for price, as the prices of the phones are not values set a discrete intervals
but over a wide range.
Previously, each phone was listed separated for each
different colour that model was available in. Seeing as it is unlikely that one
of the major deciding factors for buying a smartphone would be the colour, each
phone is listed once, with small coloured boxes along the bottom that can be
pressed to see images of the phone in different colours. This cuts down the number
of items displayed and allows the user to easily see the colour options without
scrolling through several phones.
A style guide was also produced, and is shown below.
