After writing the Best Practice Model methodology document, we conducted a usability test based on it. From this we gathered some interesting results.
One for the most interesting things is that after using the website, users personal biases towards brands overrode some of the gathered metrics. One participant with a strong affinity to the Apple brand rated their website above that of HTC, despite completing the tasks quicker and easier than on the HTC website.
The other interesting result was that the participant with the lowest baseline emotional engagement was the only one who significantly changed their view on a website after using it.
The next step it to write up a report that covers what we have done and our conclusions on the project as a whole.
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